Promise Cherry Beach
“Why I love Toronto.” J.Phlip
“A reason to live.” Toronto Star
“I go.” Deadmau5
Welcome back to Promise Cherry Beach. Our 17th summer together. Bring your friends and lovers, sisters and brothers, four legged wonders, toddling toddlers, picnics and hammocks and hang out on the beach while the best of our underground djs create the soundtrack to a perfect summer. House, techno, dub, disco, electro, beach party grooves. And sometimes a secret surprise international guest.
Every Sunday, or Monday on long weekends
June to Labour Day
3 to 11pm
Sunday June 3, 10, 17, 24
Monday July 2
Sunday July 8, 15, 22, 29
Monday August 6
Sunday August 12, 19, 26
Monday September 3
Thumpin’ sound by alienInFlux
Beach Bar by Liz and Jodi the Pony
Free water beside the bar
Local craft brewers Ace Hill, Common Collective and Mata Mate
Food by Animal Liberation Kitchen and Mnandi Pies
Smoothies by Smoooth Operator
Ice Cream by Hibiscus
Mr J’s food truck at park roundabout (their chips are superb)
Fashion by Top Collective, MorFunk and bYouties
Photography by Ded Agency
Recycling by Fast Eddie
Your contribution is appreciated, though not required to enter and enjoy the event. Children are always free. To help cover costs, we recommend a suggested contribution of $20 at the gate.
Promise Cherry Beach is a bit of a hike and can reach capacity. If you’d like to guarantee a spot, you can contribute online in advance. A ticket for your contribution will be sent to you. Print out or just bring on your phone, and you’re in.
It can get chilly after sunset by the lake, bring a comfy sweater. Bring ID for the bar. Liquids, even if sealed, unfortunately cannot be brought inside. Free water beside the bar.
Lineups are dreamed up fresh and posted to the event page each week. Check for that.
Getting to Cherry Beach is easier than you may think. There's lots of free parking, TTC goes directly there, so does the bike path, and calm anchorage for your boat just offshore. Once at the park go east along the bike path or follow the shoreline… you’ll hear the music.
Car — Cherry Beach is at the bottom of Cherry Street, south of Lakeshore Blvd East and Parliament. Free parking in the 4 lots inside the park.
TTC — 121C Bus
Bike — The best way. Follow the Waterfront Trail. Lock your bike to our surrounding fence, outside or inside.
Boat — The best way, too. As you come ashore you’ll be met by our roaming boat greeters. They’ll help get your contribution and wristbands sorted.
While any beach presents certain challenges, there is firm ground surrounding our dancefloor and onsite accessible washroom. Get in touch beforehand with any specific needs — [email protected]
Promise Cherry Beach welcomes everyone. Intolerance or harassment is not ok. All our staff is ready to help and take action. Have each other’s back as a community, we’ve got yours.
Promise works with Humber College’s Event Management Program. Our student interns Anna, Adrin, Treisha, Jenisha and Kat are integrally involved with each weekend. Watch the next generation go!
Mountains move slowly and with many hands. Thanks for the untold hours of care which brings Promise Cherry Beach to life through the swipes, types and gripes of Brandon, Mitch, Brooklyn, Chris, Andy, Camille and Seb.
Our thanks also to Councillor Paula Fletcher and Mike Tanner and Cameron Kennedy at the Music City Office.
Event graphic art by our friend Jordan St. Claire Snyder.
In support of Toronto Music, Arts and Nature Alliance.
See you down at the beach!
David and Irving